Dentrix Ceritified Integration Engineer and Saleperson lying to get business

I ran into a situation today while meeting with a potential new client.  Part way through the discussion, the doctor asked me if I was Dentrix and Schick certified.  I told her I was Dentrix certified (I am a Dentrix Certified Integration Engineer CIE), but that I was not Schick certified as Schick does not offer this program.  I checked the Schick site again today to make sure they had not added anything or if I missed something, nothing there. 

Later in the discussion she told me that the other company I am competing against (think Connecticut) that the rep claimed they were Dentrix and Schick certified.  I just checked the Dentrix web site at http://www.dentrix.com/support/find-an-integrator.aspx and they are not listed there.  So, this person lied to the doctor twice.  How can you make such a blatant lie about your credentials to get new clients.  If you suck that bad as a tech or as a company, isn't time to move on to another business? 

Yes, I can understand if the person mispoke or misunderstood the question, that the response may not be correct or could be misinterpreted.  I don't think this is the case. 

I don't blame this on the economy at all.  I have run into similar situations through out the seven years I have been in business with my own corporation.  Am I missing something here?  I don't think this is the way to win new business, but am I wrong in thinking that?  I truly believe I am not wrong in my thinking and I have no intentions of changing.  I don't mean to sound like I am high and mighty and never make mistakes.  Just frustrating to know that I may not get the contract at this and other potential clients because they were mislead by the salesperson.